Prof. Dr. Daniel Baier

Phone: +49 921 55 – 4340
Room: Bldg. B9 Room 20
University of Bayreuth

Prof. Dr. Daniel Baier is Full Professor for Innovation and Dialog Marketing at the University of Bayreuth. He studied Computer Science at the University of Karlsruhe (now: Karlsruhe Institute of Technology) and received his doctoral and postdoctoral qualification in Business Administration on “Market Oriented Development of Products and Services” at the same university. From then, he was Full Professor for Marketing and Innovation Management at the University of Cottbus. .

Prof. Baier’s research activities are mainly concerned with methodological approaches to integrate customers and partners during the development and sales of new products and services. Here, lead user methods, preference and acceptance analysis are in the focus of his research. Another field of expertise is the individualization and personalization of the interaction with customers and partners. Besides the development and application of these approaches, Prof. Baier is also interested in the commercial usage of these approaches. Current research topics are, e.g, augmented reality and recommender systems in retailing, the security of critical infrastructures, image retrieval and analysis as well as the analysis of user-generated content in the internet for marketing and market research purposes