Digital Society
Introduction
Research Focus "Digital Society“
The research area “Digital Society” deals with a dynamic and interdisciplinary research field around digitalisation. As a starting point, we investigate digital technologies and their effects on people as well as the interaction in different application areas from business and society. Our research ranges from the development and design of information systems to the identification of potentials through the use of technology and the investigation of interactions between people and technology.






Behaviour & Use of Technologies
The spread of digital technologies not only leads to profound changes in both a person’s private and professional life, but also has an impact on social interaction in society. The way we absorb and process information, form our opinions or make decisions is influenced by the ubiquitous presence of modern information technologies. In our research, we investigate what effects the use of technologies in private and professional environments has on people. An essential part of this is to determine factors that influence the use and adoption of, and interaction with, technologies. In this way, we want to derive requirements for IT systems, for example to protect the privacy of users, to identify potential fields of application, and to promote the human-centred design of IT systems.
Digital Health Care
In our research, we focus on promising applications of IT. The topic area of digital health care is divided into a personal and an organisational level. On a personal level, we look at the interaction between people and digital technologies in healthcare, especially with regard to the perspective of use. For example, we examine the use of artificial intelligence for improved diagnostics, but also the factors that contribute to the widespread acceptance of this technology among doctors. On the organisational level, the possibilities and effects of digital technologies in doctors’ practices, hospitals, nursing homes and health care networks as key institutions of the health care system are examined. We place a special focus on the analysis of services and processes in which information technologies can be used not only to improve the quality of patient care, but also to make it more economical at the same time. Further research focuses are the improvement of medical care in rural areas with the help of telemedicine or mHealth and the efficient design of logistics processes in hospitals.
Digital Business Models
In the course of the digital transformation, many companies are forced to significantly adapt their business models. Here, the development of innovative and often data-driven business models, taking into account current and future opportunities and risks, is an important challenge. In our research area Digital Transformation & Business Models, we pursue the goal of investigating the influence of digital technologies, such as artificial intelligence or IoT, on the elements and levels of companies’ business models. In addition, the disruptive character of digitalization within products and companies as well as the resulting pressure to innovate is being researched. On the one hand, it is necessary to align existing processes and structures or application systems with the requirements of a digital company. On the other hand, the systematic development of innovations and the promotion of ecosystems will be analyzed.
Digital Sports
The sports market has always been a business field shaped by tradition. Increasingly, however, the digital transformation is also determining the development of the entire market here and presenting it with new challenges. Professional sports organisations in particular have to change and adapt their internal processes and offerings to the new expectations of fans and customers. In our research, we therefore look at the digital transformation in sports organisations from different perspectives and fields of action. For example, we look at data-driven management approaches that offer competitive advantages to clubs & teams through the use of Big Data and Artificial Intelligence. For example, in the form of a data-based prediction of player potential or a comprehensive evaluation of a player’s marketing opportunities. Another research focus is the investigation of the consequences of networked stadiums and arenas and their effects on the consumption behaviour of fans. Further information can be found here.
Digitalisation in Higher Education
In the course of digitalisation, a considerable transformation is taking place in the education system. Be it online teaching, the implementation of hybrid teaching forms of simultaneous face-to-face and digital participation in lessons or the support of face-to-face teaching through digital content. The transformation poses major challenges for all actors, schools – universities – ministries – students. We build our research on the great potential of digital technology and its use in educational institutions. Our research includes the design of e-learning offers adapted to the needs of students, as well as the identification of potentials offered by the use of IT in education.
Curious to learn more?
Our Activities
The research centre deals with relevant real-world problems both in publicly funded basic research projects and in applied research projects with practical partners. Together with its partners, it develops unique and novel solutions based on its insights into the current state of research, its practical experience and the interdisciplinarity and enthusiasm of its team. Selected projects are:
- Digitalisation in higher Education:
- Datenbasierter Lernunterstützungsassistent
- Entrepreneurship4All@UBT
- Learning Analytics als Instrument zur Verbesserung der Hochschulbildung (LAIV)
- Digitalisation in Health Care:
- Hospital 4.0: Schlanke digital-unterstützte Logistikprozesse in Krankenhäusern
- Gesundheitsversorgung 4.0
- Digitale Souveränität in der Pflege
- Aufbau eines Telemedizinischen Zentrums Oberfranken (TeleMedO) in Bayreuth
- EMIKA – Echtzeitgesteuerte Mobile Informationssysteme in Krankenhaus-Anwendungen
- INDiGeR – Innovative Netzwerke für Dienstleistungen und Gesundheit in Regionen von morgen
- ReDiGe – Reifegradmodell für die Unterstützung des „Pakts für den Öffentlichen Gesundheitsdienst“
- Digital Transformation and Business Models:
- DiTrafoMi – Kompetenzzentrum für die Digitale Transformation des Mittelstandes
- VIATOR – Virtuelle Arbeitsplattform für Technik und Organisation im verteilten Forschungsbetrieb
Studies
The following studies, white papers and books were developed from research work and in cooperation with practice partners:
Scientific publications
We have published the following research papers on this area of expertise in scientific journals and at international conferences:
Managing the Digital Transformation in Professional European Sport Clubspresented at: 30th European Sport Management Conference, Innsbruck, Österreich, 2022 | Buck, ChristophHall, KristinaIfland, SebastianRöttger, Julia | |
Deriving Facilitators for Electronic Health Record Implementation : A Systematic Literature Review of Opportunities and Challengesin: Proceedings of the 30th European Conference on Information Systems (ECIS), Timisoara, Romania, 2022 | Amend, JuliaEymann, TorstenKauffmann, Anna LinaMünch, TobiasTroglauer, Patrick | |
General Practitioners’ Attitudes Toward Artificial Intelligence-Enabled Systems : Interview Studyin: Journal of Medical Internet Research, 2022 | Buck, ChristophDoctor, EileenHennrich, JasminJöhnk, JanEymann, Torsten | |
Grief in the Digital Age : Review, Synthesis and Directions for Future Researchin: Proceedings of the 17th International Conference on Wirtschaftsinformatik (WI), Nürnberg, Germany, 2022 | Blaß, MarleneGraf-Drasch, ValerieSchick, Doreen | |
Künstliche Intelligenz in der hausärztlichen Versorgungin: Pfannstiel, Mario A.: Künstliche Intelligenz im Gesundheitswesen : Entwicklungen, Beispiele und Perspektiven, Springer Gabler, Wiesbaden, 2022 | Hennrich, JasminKauffmann, Anna LinaBuck, ChristophEymann, Torsten | |
A Model to Assess the Impact of Digital Technologies on the Health-Related Quality of Lifein: International Journal of Technology Assessment in Health Care, 2022 | Lockl, JannikSchick, DoreenStoetzer, Jens-ChristianHuff, Katrin | |
Toward an Enduring Football Economy : A Business Model Taxonomy for European Professional Football Clubsin: European Sport Management Quarterly, 2022 | Buck, ChristophIfland, Sebastian | |
COVID-19 Infection Tracing with Mobile Apps : Acceptance and Privacy Concernsin: Proceedings of the 42nd International Conference on Information Systems (ICIS), Austin, USA, 2021 | Fortagne, Marius ArvedReith, RiccardoDiel, SörenBuck, ChristophLis, BettinaEymann, Torsten | |
Towards a Taxonomy of Digital Twin Applications for Telemedicinein: Proceedings of the 29th European Conference on Information Systems (ECIS), Marrakech, Morocco, 2021 | Doctor, EileenBuck, ChristophKeweloh, ChristianEymann, Torsten | |
Alexa – Welcome to the Family! : IT identity’s mediating role on Social Presence and Deep Use of In-Home Voice Assistantsin: Proceedings of the 42nd International Conference on Information Systems (ICIS), Austin, USA, 2021 | Diel, SörenHöger, CarolinSchick, Doreen | |
Übergreifende Vision der Krankenhauslogistik im Jahr 2030in: Gimpel, Henner: Hospital 4.0 : Schlanke, digital-unterstützte Logistikprozesse in Krankenhäusern, Springer Gabler, Wiesbaden, 2021 | Schröder, JürgenGimpel, HennerWöhl, MoritzHeger, SebastianKriner, Hildegard | |
The Double-Edged Sword of Social Comparison on Social Networking Sites : Effects on Subjective Well-Beingin: Proceedings of the 29th European Conference on Informations Systems (ECIS), Marrakech, Morocco, 2021 | Diel, SörenHall, KristinaMützel, Caroline | |
Grundlagen, Methoden und Vorgehen zur Analyse und Gestaltung von Logistikprozessenin: Gimpel, Henner: Hospital 4.0 : Schlanke, digital-unterstützte Logistikprozesse in Krankenhäusern, Springer Gabler, Wiesbaden, 2021 | Gimpel, HennerHeger, SebastianSchröder, JürgenKriner, HildegardWöhl, Moritz | |
Hospital 4.0 : Schlanke, digital-unterstützte Logistikprozesse in Krankenhäusernin: Gimpel, Henner: Hospital 4.0 – Schlanke, digital-unterstützte Logistikprozesse in Krankenhäusern, Springer Gabler, Wiesbaden, 2021 | Gimpel, HennerSchröder, Jürgen | |
How Digital Technologies Transform Football : A Structured Literature Reviewin: Proceedings of the 25th Pacific Asia Conference on Information Systems (PACIS), Dubai, United Arab Emirates, 2021 | Diel, SörenIfland, SebastianWytopil, FredericBuck, Christoph | |
Das Krankenhaus im Wandel : Herausforderungen und Chancen in der Krankenhauslogistikin: Gimpel, Henner: Hospital 4.0 : Schlanke, digital-unterstützte Logistikprozesse in Krankenhäusern, Springer Gabler, Wiesbaden, 2021 | Gimpel, HennerSchröder, JürgenBaier, Marie-SophieHeger, SebastianHufnagl, ChristineKriner, HildegardWöhl, Moritz | |
Online-Klausuren – Rahmenbedingungen, Implementierung und Evaluationin: Dittler, Ullrich: Wie Corona die Hochschullehre verändert : Erfahrungen und Gedanken aus der Krise zum zukünftigen Einsatz von eLearning, Springer Gabler, Wiesbaden, 2021 | Diel, SörenEymann, TorstenKollenda, MatthiasSommer, FriedrichStorz, Sandra | |
Pandemic Containment with Digital Measures : Acceptance and Privacy Aspects of Contact Tracing Appsin: Proceedings of the 29th European Conference on Information Systems (ECIS), Marrakech, Morocco, 2021 | Reith, RiccardoFortagne, Marius ArvedDiel, SörenBuck, ChristophLis, BettinaEymann, Torsten | |
Referenzmodell schlanke, digital-unterstützte Materiallogistik in Krankenhäusernin: Gimpel, Henner: Hospital 4.0 : Schlanke, digital-unterstützte Logistikprozesse in Krankenhäusern, Springer Gabler, Wiesbaden, 2021 | Kriner, HildegardHeger, Sebastian | |
Stadium Visitors’ Smartphone Usage and Digital Resource Integrationin: Sport, Business and Management, 2021 | Horbel, ChrisBuck, ChristophDiel, SörenReith, RiccardoWalter, Yannic | |
Digitale Transformation in Krankenhäusern : Potenziale und Innovationen entlang des stationären Leistungsprozessesin: Innovationen und Innovationsmanagement im Gesundheitswesen, Springer Gabler, Wiesbaden, 2020 | Doctor, EileenBuck, ChristophEymann, Torsten | |
A Systematic Literature Review on Antecedents of Workarounds Related to Information Systems in Hospitalsin: Proceedings of the 15th International Conference on Wirtschaftsinformatik (WI), Berlin, Germany, 2020 | Buck, ChristophDoctor, EileenEymann, TorstenSimoes, Eduardo J. | |
Vermeidung der medizinischen Unterversorgung ländlicher Strukturen durch innovative Ansätze der Telemedizinin: Innovationen und Innovationsmanagement im Gesundheitswesen, Springer Gabler, Wiesbaden, 2020 | Buck, ChristophDoctor, EileenEymann, Torsten | |
Follower and Likes paired with Goals and Tackles : Social Media Brand Value on Football Player Marketspresented at: 27th European Sport Management Conference (EASM), Seville, Spain, 2019 | Buck, ChristophIfland, SebastianRenz, Michael | |
Digitisation along the Patient Pathway in Hospitalsin: Proceedings of the 27th European Conference on Information Systems (ECIS), Uppsala, Sweden, 2019 | Hufnagl, ChristineDoctor, EileenBehrens, LauraBuck, ChristophEymann, Torsten | |
Value of Star Players in the Digital Agein: Proceedings of the 14th Interntional Conference on Wirtschaftsinformatik (WI), Siegen, Germany, 2019 | Buck, ChristophIfland, SebastianRenz, Michael | |
Your Smartphone, my Smartphone : How Smartphone Ownership determines Social Group Affiliationin: Proceedings of the 51st Hawaii International Conference on System Sciences (HICCS), Waikoloa Village, USA, 2018 | Diel, SörenBuck, ChristophEymann, Torsten |
University of Bayreuth:
- Ideation Week (Lecture, Master)
- Digitalisation Potentials in Health Care (Lecture, Master)
- Research Seminar: Experimental Research in Human-Computer Interaction (HCI) (Seminar, Master)
- Digitalisation of Professional Sports Organisations (Seminar, Master)
Further information can be found on the page Education.