Research Focus "Digital Society“
The research area “Digital Society” deals with a dynamic and interdisciplinary research field around digitalisation. As a starting point, we investigate digital technologies and their effects on people as well as the interaction in different application areas from business and society. Our research ranges from the development and design of information systems to the identification of potentials through the use of technology and the investigation of interactions between people and technology.
Behaviour & Use of Technologies
The spread of digital technologies not only leads to profound changes in both a person’s private and professional life, but also has an impact on social interaction in society. The way we absorb and process information, form our opinions or make decisions is influenced by the ubiquitous presence of modern information technologies. In our research, we investigate what effects the use of technologies in private and professional environments has on people. An essential part of this is to determine factors that influence the use and adoption of, and interaction with, technologies. In this way, we want to derive requirements for IT systems, for example to protect the privacy of users, to identify potential fields of application, and to promote the human-centred design of IT systems.
Digital Health Care
In our research, we focus on promising applications of IT. The topic area of digital health care is divided into a personal and an organisational level. On a personal level, we look at the interaction between people and digital technologies in healthcare, especially with regard to the perspective of use. For example, we examine the use of artificial intelligence for improved diagnostics, but also the factors that contribute to the widespread acceptance of this technology among doctors. On the organisational level, the possibilities and effects of digital technologies in doctors’ practices, hospitals, nursing homes and health care networks as key institutions of the health care system are examined. We place a special focus on the analysis of services and processes in which information technologies can be used not only to improve the quality of patient care, but also to make it more economical at the same time. Further research focuses are the improvement of medical care in rural areas with the help of telemedicine or mHealth and the efficient design of logistics processes in hospitals.
Digital Business Models
In the course of the digital transformation, many companies are forced to significantly adapt their business models. Here, the development of innovative and often data-driven business models, taking into account current and future opportunities and risks, is an important challenge. In our research area Digital Transformation & Business Models, we pursue the goal of investigating the influence of digital technologies, such as artificial intelligence or IoT, on the elements and levels of companies’ business models. In addition, the disruptive character of digitalization within products and companies as well as the resulting pressure to innovate is being researched. On the one hand, it is necessary to align existing processes and structures or application systems with the requirements of a digital company. On the other hand, the systematic development of innovations and the promotion of ecosystems will be analyzed.
The sports market has always been a business field shaped by tradition. Increasingly, however, the digital transformation is also determining the development of the entire market here and presenting it with new challenges. Professional sports organisations in particular have to change and adapt their internal processes and offerings to the new expectations of fans and customers. In our research, we therefore look at the digital transformation in sports organisations from different perspectives and fields of action. For example, we look at data-driven management approaches that offer competitive advantages to clubs & teams through the use of Big Data and Artificial Intelligence. For example, in the form of a data-based prediction of player potential or a comprehensive evaluation of a player’s marketing opportunities. Another research focus is the investigation of the consequences of networked stadiums and arenas and their effects on the consumption behaviour of fans.
Digitalisation in Higher Education
In the course of digitalisation, a considerable transformation is taking place in the education system. Be it online teaching, the implementation of hybrid teaching forms of simultaneous face-to-face and digital participation in lessons or the support of face-to-face teaching through digital content. The transformation poses major challenges for all actors, schools – universities – ministries – students. We build our research on the great potential of digital technology and its use in educational institutions. Our research includes the design of e-learning offers adapted to the needs of students, as well as the identification of potentials offered by the use of IT in education.
The research centre deals with relevant real-world problems both in publicly funded basic research projects and in applied research projects with practical partners. Together with its partners, it develops unique and novel solutions based on its insights into the current state of research, its practical experience and the interdisciplinarity and enthusiasm of its team. Selected projects are:
- Digitalisation in higher Education:
- Datenbasierter Lernunterstützungsassistent
- Learning Analytics als Instrument zur Verbesserung der Hochschulbildung (LAIV)
- Digitalisation in Health Care:
- Hospital 4.0: Schlanke digital-unterstützte Logistikprozesse in Krankenhäusern
- Gesundheitsversorgung 4.0
- Digitale Souveränität in der Pflege
- Aufbau eines Telemedizinischen Zentrums Oberfranken (TeleMedO) in Bayreuth
- EMIKA – Echtzeitgesteuerte Mobile Informationssysteme in Krankenhaus-Anwendungen
- INDiGeR – Innovative Netzwerke für Dienstleistungen und Gesundheit in Regionen von morgen
- ReDiGe – Reifegradmodell für die Unterstützung des „Pakts für den Öffentlichen Gesundheitsdienst“
- Digital Transformation and Business Models:
- DiTrafoMi – Kompetenzzentrum für die Digitale Transformation des Mittelstandes
- VIATOR – Virtuelle Arbeitsplattform für Technik und Organisation im verteilten Forschungsbetrieb