Strategic IT Management

Strategies, instruments and organizational approaches for the IT management of tomorrow

Strategic IT Management

Our expertise team in Strategic IT Management deals with the strategic management of digital innovations and the design of organizations in the course of digital transformation. In the research area Digital Innovation we evaluate emerging information technologies (IT) and information systems (IS) with respect to their impact on companies and markets. In the research field of Digital Transformation we analyse the changed demands on companies in the digital age in order to derive fields of action and strategies for decision makers in the IT environment. We take an integrated view of both fields of research in order to be able to investigate the interfaces and dependencies between technologies and the organizational context in a well-founded way.

SIM Haus eng

Digital Disruption

As business models evolve, companies are increasingly faced with the challenge of making strategic decisions regarding the timely deployment of disruptive (digital) technologies. Due to the far-reaching effects on the entire company, the aim is to reduce the uncertainty in the selection of technologies, for example, through trend or technology potential analyses. This involves systematically analyzing both potentials and threats and deriving decision-theoretically based recommendations for action.

Digital Transformation

The fundamental changes in business models require a comprehensive modification of the entire company to meet the new digital challenges. In doing so, existing processes and structures, application systems and data management as well as the (digital) technologies used or the underlying IT infrastructure must be integrated and aligned with the requirements of new customer needs and business models.

Research approaches

The analysis of these fields of research is approached from two directions with different research paradigms. On the one hand, we analyze aspects of adoption, use and success of information systems and management practices in the context of behavioral research. On the other hand, we use the insights gained from this analysis to develop and test artifacts such as process and organizational models and management approaches within the framework of design-oriented research.


Our activities

The Research Center FIM deals with relevant real-world problems both in publicly funded research projects and in applied research projects with partners in industry. Together with our partners, we develop unique and novel solutions based on our insights into the current state of research, our practical experience and the interdisciplinary and enthusiastic nature of our team. Selected projects are:

  • Deutsche Bahn (2019 – today):
    Support of the long-distance traffic of Deutsche Bahn in the project “Werke-IT”
    Project’s objective: Homogenization and professionalization of the basic infrastructure and transfer of the basic infrastructure topics to the internal IT service provider DB Systel.
  • Federal Office for Migration and Refugees (2018 – today):
    Pilot of a block chain solution with the Saxony State Directorate at the AnkER facility in Dresden (funded by the Federal Office for Migration and Refugees (BAMF))
    Project’s objective: To improve the exchange of information as well as the legal security and speed of the asylum process in the context of the AnkER facility in Dresden. In the area “Registration, file creation and hearing”, a block chain solution should enable a more efficient handling of the strongly interlocked sub-processes between the Saxony State Directorate and the BAMF. The block chain solution has a coordinating function here.
  • EnBW (2019 – today):
    Identification of artificial intelligence (AI) use cases in controlling with links to maintenance
    Project’s objective: Design of individual use cases and support in the implementation of prototypes within the scope of a proof of concept as well as analysis of the effects on roles and activities in controlling with derivation of implications for change management.
  • Federal Chamber of Notaries (2020):
    Digitization of notarial powers of attorney using block chain
    Project’s objective: Design and implementation of a prototype for the proof and collection of powers of attorney using a certified electronic copy and a block chain-based validity register.
  • Science Campus E-Commerce (2017 – 2020):
    Strengthening the mail order business in Germany through new solution concepts based on emerging technologies (funded by the Bavarian Ministry of Economic Affairs, Regional Development and Energy)
    Project’s objective: Research and development in five innovation laboratories (Virtual & Augmented Reality, Data Analytics, Smart Logistics, Customer Interaction, Machine Economy) along the value chain of e-commerce.
  • HEINZ GLAS (2017 – 2020):
    Selection and implementation of a future-proof ERP system to replace an outdated predecessor system
    Project’s objective: Approximation to standard processes and limitation of individual adaptation of the ERP system to absolutely necessary areas. Achieve connectivity and lay the foundation for Industry 4.0 concepts.


The following studies, whitepapers and books were developed on the basis of research work and in cooperation with partners in industry:

IT management in times of digitalization

Digitalization Cases

What’s beyond digital? Defining the Corporate Agenda 2025

Digital Transformation: Changes and Chances

Research Papers

In this area of expertise, we have published the following research papers in academic journals and at international conferences:

Inter-technology relationship networks : Arranging technologies through text mining
in: Technological Forecasting and Social Change, 2019
Hofmann, Peter
Keller, Robert
Urbach, Nils
The Impact of Digitalization on the IT Department
in: Business & Information Systems Engineering, 2019
Urbach, Nils
Ahlemann, Frederik
Böhmann, Tilo
Drews, Paul
Brenner, Walter
Schaudel, Florian
Schütte, Reinhard
Machine Learning approaches along the Radiology Value Chain : Rethinking Value Propositions
presented at: 27th European Conference on Information Systems (ECIS), Stockholm, Sweden, 2019
Hofmann, Peter
Oesterle, Severin
Rust, Paul
Urbach, Nils
Digital Business Transformation and the Changing Role of the IT Function
in: MIS Quarterly Executive, 2017
Urbach, Nils
Drews, Paul
Ross, Jeanne

In addition to its project activities, the Research Center FIM is committed to promoting the exchange of knowledge with colleagues from research and practice. Selected activities are:

  • 28th European Conference on Information Systems (ECIS 2020), Marrakesh, Morocco: Track Chair for “Rethinking IS Strategy and Governance in the Digital Age”
  • 15th International Conference on Information Systems (WI 2020), Potsdam, Germany: Track Chair for “IT Strategy & Management”
  •  27th European Conference on Information Systems (ECIS 2019), Uppsala, Sweden: Track Chair for “Rethinking IS Strategy and Governance in the Digital Age”
  • 14th International Conference on Information Systems (WI 2019), Siegen, Germany: Track Chair for “IT Strategy and Management”
  • 20th IEEE International Conference on Business Informatics (CBI 2018), Vienna, Austria: Track Chair for “Information Management”
  • Multi-Conference on Information Systems (MKWI 2018), Lüneburg, Germany: Track Chair for “Strategic IT Management” 

University of Augsburg

  • Strategic IT management (Lecture, Master)
  • Strategic IT management (Seminar, Master)

Further information can be found under Education in Augsburg.

University of Bayreuth

  • Strategic IT management (Lecture, Master)
  • Management of digital projects and programs (Lecture, Master)
  • Master seminar in information systems management (Seminar, Master)
  • Emerging digital technologies (Seminar, Master)
  • Interdisciplinary seminar blockchain (Seminar, Bachelor)

Further information can be found here.


Contact person

Prof. Dr. Nils Urbach

Professorship for Information Systems, Digital Business and Mobility

Dr. Robert