Doctoral Candidate

Kristina Hall

Doctoral Candidate
Phone  +49 921 55 – 4738
Room  Room 3.06, Wittelsbacherring 10
University Bayreuth

Kristina Hall passed her university entrance diploma at the Dietrich-Bonhoeffer Gymnasium Oberasbach near Nuremberg in 2011. Afterward she studied Sports, Business and Law (B.Sc. & M.Sc.) at the University of Bayreuth from 2012-2020. During her studies, she already gained a lot of practical experience in the sports industry, among others in the product management of the PUMA Group and in the internationalization & strategy department of FC Bayern München AG. Since April 2019, Ms. Hall has already been working as a student assistant at the Research Center Finance & Information Management and has been employed there as a research assistant at the University of Bayreuth since May 1, 2020.

In the context of her research, Ms. Hall is primarily concerned with the social and psychological effects of IT use in the field of digital society. Application areas of her research are digital corporate health management and the sports sector.

The Double-Edged Sword of Social Comparison on Social Networking Sites : Effects on Subjective Well-Being
presented at: ​29th European Conference on Information Systems (ECIS), Marrakesch, Marokko, 2021
Diel, Sören
Hall, Kristina
Mützel, Caroline