Doctoral Candidate

Peter Hofmann passed his university-entrance diploma at the Gymnasium Herzogenaurach in 2011. From 2011 to 2018 he studied Business Administration (B.Sc. und M.Sc.) at the University of Bayreuth with majors in Technology, Operations, and Processes. During his studies, he was involved amongst others as chairman for IT in the student association MARKET TEAM e. V. He gained practical experience as an intern at Volkswagen AG in Wolfsburg supporting the long-term sales planning of VW passenger cars. In addition he worked as a tutor for microeconomics. He joined the Research Center Finance & Information Management in January 2016 as a research assistant. Since May 2018 he is working in Bayreuth as a Doctoral Candidate at the Professorship for Information Systems and Strategic IT Management of Prof. Dr. Nils Urbach as well as the Fraunhofer Project Group for Business & Information Systems Engineering.

Within his research, Peter Hofmann primarily focuses on the fields of Strategic IT Management and data-driven concepts and methods such as Text Mining to support the management of technologies and innovations in companies.