Directors

​Prof. Dr. Henner Gimpel holds the Chair of Digital Management, is Vice Dean for Research and Knowledge Transfer at the Faculty of Economics and Social Sciences at the University of Hohenheim, and is head of the Digital Business Management program. He is engaged in a leading position at the Branch Business & Information Systems Engineering of the Fraunhofer FIT and member of the Research Center Finance & Information Management . The main focus of his work is the analysis and design of digitization. He deals with socio-technical information systems in which people, information and digital technologies interact with each other. The goals here are, on the one hand, the human-centered and economically target-oriented development and use of information systems and, on the other hand, the analysis of individual acceptance and handling of digital technologies in the financial sector, the health sector and the high-tech industry. Professor Gimpel focuses on the following topics:

• Customer Relationship Management (CRM), in particular multi-channel customer interaction and integration in business processes, customer satisfaction and customer experience management, sustainability in CRM, social CRM, customer data analysis, data protection and data evaluation.
• Digital Life, especially integration of private and business information systems, digitization of the individual, individual information systems, social media, social computing, social collaboration, digital workplace, technostress and information overload, self-tracking, psychologically healthy handling of digital technologies, e-health and telemedicine.
• Management in the digital age, in particular digital transformation of established companies, process digitization, innovation management, agile innovation and open innovation, e-commerce, e-business, electronic markets, inter-company networking in ecosystems, (big) data analytics and data-based business models, collective intelligence and decision-making.

In his research, Professor Gimpel primarily uses theoretically based quantitative empirical studies (laboratory and field experiments, structured surveys, analysis of secondary data using statistical and data mining methods) and links these with design oriented and conceptional theoretical approaches. Professor Gimpel gained international research experience during two research stays at the IBM T.J. Watson Research Center in New York and a research stay at the Center for Interuniversity Research and Analysis on Organizations in Montréal. Professor Gimpel and his colleagues are working, at home and abroad, on numerous projects, some of them interdisciplinary, in line with the topics outlined above. Current projects include, for example, the following:

• The Influence of Information and Communication Technologies on the Collective Intelligence of Human Groups, funded by the German Research Foundation (DFG)
• Hospital 4.0: Lean digitally-supported logistics processes in hospitals, funded by the Federal Ministry of Education and Research (BMBF)
• PräDiTec: Prevention for safe and healthy working with digital technologies, funded by the Federal Ministry of Education and Research (BMBF)
• Stadtquartier 2050, funded by the Federal Ministry of Education and Research (BMBF) and the Federal Ministry for Economic Affairs and Energy (BMWi)
• InsurTec Hub Munich, as part of the Digital Hub Initiative of the Federal Ministry for Economic Affairs and Energy (BMWi)
• Inline production and quality control in the milling of metallic and CFK products (MAI CC4 ILQ 2020) as part of Campus Carbon 4.0, funded by the Bavarian State Ministry of Economic Affairs, Energy and Technology (StMWi)

Professor Gimpel supports numerous companies in various industries in the development of innovative solutions for individual questions and challenges. Thematically, these practical projects are in the field of information systems, management engineering and digital transformation, often based on the topics outlined above. Professor Gimpel also gained practical experience as a management consultant at McKinsey & Company for five years. He has supported companies primarily in the healthcare, automotive, energy and financial sectors with a focus on information technology, marketing and strategy. Some of the companies Professor Gimpel has worked with in recent years: BMW, Carl Zeiss, Deutsche Bank, Munich Airport, IBM, Microsoft, NORD/LB, PwC, Siemens and the Versicherungskammer Bayern.

Further information on practical cooperations

In his teaching, Professor Gimpel deals with business administration with a focus on sustainable management in the digital age, information systems and digitization. In these areas he offers lectures, exercises, (project) seminars and the supervision of individual research and dissertations for Bachelor and Master students and doctoral candidates. The didactic preparation is based on the theoretical model of the cognitive apprenticeship. In a balanced ratio of instructive and permissive teaching and learning opportunities, students can acquire specialist, methodological and personnel skills. In addition to the courses offered at the University of Augsburg, Professor Gimpel is a lecturer at the Bavarian Elite Academy and the Fraunhofer Academy.

Further information on courses and funding opportunities for students

Before his appointment at the University of Augsburg, Henner Gimpel studied industrial engineering and management at the University of Karlsruhe (now Karlsruhe Institute of Technology KIT) with a focus on business administration and applied computer science. After completing his studies, he earned his doctorate at the Faculty of Economics with distinction on topics at the interface between information systems and behavioral economics. At KIT he did research and taught at the Institute of Information Technology and Marketing and the Karlsruhe Service Research Institute and headed the Karlsruhe School of Services. His academic achievements were awarded the Friedrich von Klinggräff Medal, his diploma thesis won first prize in the university competition of the Deutsches Aktieninstitut, his doctorate with the Walter Georg Waffenschmidt Prize for Business Administration, and his research with the Fugger Prize for Science. He received several awards for his achievements in teaching. Professor Gimpel publishes his research in national and international journals and at conferences. He is one of the editors of the journal Group Decision and Negotiation and a regular member of the program committee of the most important German, European and international conferences in information systems. He regularly reviews articles for various journals, e.g. Information Systems Research, Business & Information Systems Engineering, Group Decision and Negotiation, Electronic Markets, Journal of the Association for Information Systems. Professor Gimpel regularly gives lectures on digital transformation topics at industrial companies and organizations and organizes or supports conferences in this field. Professor Gimpel is a member of numerous professional associations and commissions, including of the Association of University Lecturers in Business Administration (VHB), the Society for Computer Science (GI), the Association for Information Systems (AIS), the Society for Experimental Economic Research (GfeW), the Center for Interdisciplinary Health Research (ZIG) and the Center for Digitization.Bavaria (ZD.B), topic platform Digital Health/Medicine. If you are interested in the following publications, feel free to email me or contact me via Research Gate​.